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Our Division |
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Approach Communications- Public Relations and Communications Division
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Activities: |
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Public Relations Services
Public Relations is all about communicating a company’s vision and values to key target markets and stake holders. It is important for companies to retain their positive perceptions in the minds of people. These perceptions can be created by taking a pro-active or a responsive approach based up the requirements of the client and situations.
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| Approach Communications, one of the leading PR agencies in India, has a reputation for developing innovative and effective PR strategies to help companies establish their positive image. Whether it is to publicize the success of a product or to manage the dwindling reputation of a celebrity, we offer our services as image consultants and Corporate Reputation Management consultancies in India. As one of the foremost PR consultancies in India, we offer our time-tested as well as new and creative PR ideas in the following areas: |
Various Activities: |
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Corporate Relations Management |
At Approach Communications, a dynamic PR agency in New Delhi, we can either take up the Public Relations management of businesses or train their employees in this crucial domain. Media queries are taken up by our trained experts who know how to present to the media. This corporate PR management exercise is not limited to the public or the customers, but is also targeted to their stakeholders.
The experts at our PR agency Delhi office set target-oriented objectives and see to it that they are seamlessly executed through effective messaging, training for effective message delivery, focused outreach programmes and finally, evaluation of measurable results. |
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Reputation Management by our PR agency |
In this age of complex media activity, there is a good chance that the image of a corporate or public figure can get affected due to adverse factual or even fictional reporting. Even a trivial issue can assume astronomical proportions due to media hype and can do incalculable damage to the goodwill and image of a public figure.
This is an area is where being one of the topmost PR firms and integrated marketing communications agencies India can help our clients. With our PR services in India, we can launch a corporate reputation management India wide campaign with a well thought out and calculated PR exercise across different media of communication to contain the negative fallout of the adverse publicity. This also makes us one of the most trusted image management agencies in India. |
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Issue Management |
The reputation of a person, brand or organization is built over a long period of time. It is also a well-known fact that issues, small or big, do keep cropping up time and again in the working of an organization. When public relations agencies in India manage client issues it is important that it is a very well documented process that shows how a particular issue should be addressed.
Approach Communications, with its PR consultancies in Mumbai, Gurgaon and Delhi offices, adopts innovative approaches to Issue Management ensuring correct identification of problem situations for you, analyse them and provide feasible solutions for them – in short, prevent them flaring into crises. Our issue management expertise will provide timely and accurate information to internal and external stakeholders to blunt the impact of issues and negative publicity. |
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Crisis Communications |
| Crisis communication is the response to a crises situation after it has happened. Crisis communication is an integral part of crisis management and is one of our main corporate services. At Approach Communications, one of the leading corporate communications agencies in India, we take both preventive and curative steps to prevent and to contain the damage arising due to crisis situations. We prepare advance contingency plans and communicate problems with the stakeholders and all those who matter, in a way that does not significantly impact your corporate image and reputation, and help regain a positive public image through appropriate media relations, training, strategies, employee relations, community relations and other communication. |
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Corporate Social Responsibility |
The concept of corporate social responsibility (CSR) underlines the importance of the role of the corporate world to commit themselves to social welfare and development. The contribution of businesses to leverage their resources for the benefit of the public goes a long way in developing their image in the eyes of the public at large, and stakeholders in particular. CSR is a central part of the strategy to build strong brands. Leading PR companies in India use social responsibility to develop positive perceptions in the minds of people for the company by communicating their efforts in a focused manner.
The corporate social responsibility methodology at Approach Communications, one of the most energetic PR firms in India, identifies, develops and manages programmes that are aligned with the goals and strategic planning processes of your organisation. |
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Media Relations |
The media is probably the strongest tool and channel to create constant brand buzz, and to consolidate your brand space in your customer’s mind. Media Relations refers to building relationships with different media persons. Approach Communications, one of the top PR Agencies in India, has a specialised Media Relations unit that understands the need to build good media relations for developing suitable corporate image and brand identity.
A few good words from the media persons at a trade fair and a creative focus on your products or services can set you apart from other participants and competitors. Product launches, press releases, press conferences and news from the company are some of the regular ways a company interacts with the media. Large organizations do have a separate in-house setup for maintaining this interaction but many others do require the PR agencies in India to arrange for and manage good media relations. The activities of our media relations PR agency seek to develop good relations between the clients and the media.
Our approach to developing media relations is based on the premise of truthfulness, honesty and sincerity. We value our relations and that is the reason for sustaining excellent media relations ever since our inception. Our media contacts have been used to give the clients appropriate media coverage when necessary, and to create fresh, newsworthy stories for distribution. |
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Corporate Communications |
| The entire range of Public Relations activities of a corporation as a whole, rather than activities designed for its individual segments called Corporate Communications. From public relations to advertising, from brand promotions to organizing an event, from image building to perception management, Approach Communications, leading PR firm, offers a complete package to its clients so as to establish their magic corporate image amongst the right target groups. |
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Press Conferences and Press Release Dissemination |
| We are professionally sound in arranging Press Conferences successfully within a short notice. A national announcement involves targeting the press across North, South, West and East. More than often editions of the same paper do not carry the news filed from another bureau. A national announcement can be made through a press release or a press conference in more than one region. |
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Editorial Services |
| Our team of professional writers and designers can help your company in producing classy communication material. Creation of a series of articles in line with the desired positioning of the company or generating visibility through news releases, we have it in-house.“The pen is mightier then the sword.” We have always believed in this saying. Creative content is equally important in achieving desired communications goals. That’s why Approach Communications creates content which is most suitable and creative for the communication with target audience. So I f you are a profit centre-head, a marketing or product head? A Corporate communications, marketing communications, or PR head, an editorial Head, an ad sales head or a media buying head?. Are you handling the Press Releases, creative articles, feature stories, case studies, white papers, advertising supplements, advertorials, annual reports, customer magazines, news letters, brochures, executive summaries & presentations? Looking for any type of content be it print, electronic or digital. You could benefit from our sharp, highly competitive and creative team to get all of this – proprietary content resulting in quick turnaround time, very cost effectively. |
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