Image Management:
The advent of globalization has made competition toughest in the corporate
world and a consumer the king. Moreover, increased brand awareness, thorough
media exposure, developed aesthetic and perspectives have instigated him to
go with a popular name. In such a scenario, image seems to become effective
in beckoning the consumers. Approach Communications helps corporate in
building a favorable image in public through various communications channels
available to reach out to the target audience.
Media Relations:
.
Over the years, Approach
Communications has established fruitful relationships with journalists all
over the country. Through our long experience in media relations, we know
what media wants and we plan our media strategies accordingly.. We keep a
constant vigil on what is getting covered in which media and inform the key
journalists about our clients' various activities. Whether it is press
releases, seminars, conferences, online discussions, one-to-one interviews
or select media briefings, we deliver them efficiently and effectively.
Corporate Communications:
The entire range of PR activities of a corporation as a whole, rather than
activities designed for its individual segments called Corporate
Communication. From public relations to advertising, from brand promotions
to organizing an event, from image building to perception management,
Approach Communications offers a complete package to its clients so as to
establish their magic corporate image amongst the right target groups
Product Launches:
Depending on the significance of the product in the market and the presence
of competitors if any, a full strategy is planned to launch a product. The
product is introduced to the press via Press Conferences, press releases and
special news stories and media briefings, product demonstrations at major
events and shows. Appointments are set with the press based on
well-rehearsed mini presentations. Promotional collateral’s and creative
designs are distributed at the product launch, which in stimulating interest
amongst the press and industry contacts at major trade shows.
EVENT MANAGEMENT &
PROMOTIONS:
Event marketing is a powerful and exciting medium in which to communicate
with an audience. People remember what they experience, and events offer a
live extension of an organization’s brand personality. We look at the key
elements of successful event and promotions management all over India, which
includes Below the Line Activities, Seminars, Conferences, Road Shows, Brand
Launches etc.
CONTENT
CREATION:
“The pen is mightier then the sword.” We have always believed in this
saying. Creative content is equally important in achieving desired
communications goals. That’s why Approach Communications creates content
which is most suitable and creative for the communication with target
audience. So I f you are a profit centre-head, a marketing or product head?
A Corporate communications, marketing communications, or PR head, an
editorial Head, an ad sales head or a media buying head?. Are you handling
the creative articles, feature stories, case studies, white papers,
advertising supplements, advertorials, annual reports, customers magazines,
news letters, brochures, executive summaries & presentations? Looking for
any type od content print or electronic. You could benefit from our sharp,
highly competitive and creative team to get all of this – proprietary
content resulting in quick turnaround time, very cost effectively.
RURAL COMMUNICATIONS:
As we, all know that the interests of big corporate and companies in recent
times have shifted from the urban to rural market because of the
availability of potentials there. The rural communications involves specific
rural events, wall paintings, community programs, video on wheels, street
plays hat, and fairs or advertising in targeted publications or TV
Channels . As a Marketing Communications firm, Approach, is capable
sufficiently in organizing events and arranging promotional activities in
rural, semi urban and remote areas of the country according to clients’
need. We also do have capabilities of imparting holistic rural communication
solutions to our esteemed clients. Eight committed professionals with roots
in the soil have taken the corporate to the VILLAGE footsteps.
Press Conferences and Press Release Dissemination;.
We are professionally sound in arranging Press Conferences
successfully within a short notice.
A national announcement involves targeting
the press across North, South, West and East. More than often editions of
the same paper do not carry the news filed from another bureau. A national
announcement can be made through a press release or a press conference in
more than one region.
Editorial Services:
Our team of professional writers and designers can help your company in
producing classy communication material.
Creation of a series of articles in line with
the desired positioning of the company. These articles help in high recall
value and expertise in the market.
Crisis Management.:
Our
Crisis communications planning helps us in dealing effectively with those
unexpected disasters, emergencies or other unusual events that may cause
unfavorable publicity for our clients. Integrity and reputation of our
clients in such a situation is maintained by communicating quickly and
accurately to the media
Strategic Planning:
We take pride in helping our client’s define their mission, goals,
strategies programs and resources by providing STS (Strategic Planning
Services) in the competitive corporate market place, where branding and
identify carry the day, We create message and develop programs to help our
clients establish a uniquely favorable position.
Public
Affairs:
Developing strategies to address issues in the public domain and executing
them effectively is the core
strength of Approach Communications. . Our Public Affairs cell brings
expertise in devising the right messages that are
heard and understood by experts, opinion leaders and other key influencers
Political PR:
In a democracy, politics is to get power and stay in power. Political
leaders and parties always crave for common person’s appreciation and
approbation. Their present and future wholly depends upon the consent of
voters. Approach as a PR firm offers a complete package to its political
clients, according to their needs and requirements, which include regular
news publicity, one on one interview, coverage of their activities like
events, ceremonies, inaugurations, political camps, campaigns etc. The
package can enable political persons in carving a niche in their political
region and building up a solid image that corroborates chances of their win.
Apart from arranging news publicity, a high-quality Political PR comprises
writing of political speeches, slogans successful arrangement of public
relation campaigns etc.
Films and Entertainment
PR:
Approach Communications, slowly but beyond doubt rising, is not only
handling the PR work of corporate efficiently but also revolutionizing the
PR in the film world. The film industry in India & around the world in past
has seen phenomenal growth in film PR. PR plays very significant role in the
overall success of the film.
This
has given the PR agencies & consultancies to redirect their policies &
strategies towards the film industry. In resent time film has become one of
the most powerful & vivid communication medium for the corporate to
highlight their image with the products in the public mind. Thus we see more
& more corporate jumping in film business. From regular press releases,
arranging press conferences and interviews in the media, both print and
electronic for actors/actress, directors, producers, music directors,
singers and much more, we do it all.
Celebrity Management:
Maintaining
celebrity status is much more challenging job than becoming one. At the same
time having the right kind of public image is equally important. That’s
where we come in picture. We help you:
· Create the right image and build a brand
identity by attaching value to name.
(Build up popular media image.)
(Take care of promotions.
(Take care of commercial engagements and enlarge the scope
of work.
(Arrange regular press coverage and interviews.
(Bring in the best trouble- free payments}.
TV and Film Productions:
Our specialized TV and Film Productions division ‘Mainstream Productions’
is a. team of seasoned media professionals that have honed their skills in
all the spheres of the medium. Feature films, Reality TV shows, Crime shows,
Documentaries, Ad films, Corporate films and Promotional films are a few to
mention as our prime domains. Most of the members of Mainstream Productions
are graduated from leading media institutes of India with a vast experience
of program making of different genre.
Currently we are making a pilot for Sahara Samay, a biographical film for a
freedom fighter in
Delhi
and a documentary for an International channel. Apart from that we have some
innovative shows in the pipeline. Besides program making we also excel in
concept developing and budget making for TV shows and short films.
Creative Advertising:
We
are a team of creative copywriters and visualisers which gives us an edge
over others in creative advertising planning and media buyings.
In Film Advertising:
Advertising through in film promotions is a well targeted activity for the
brand exposure. We track film productions and match our clients with the
film script. |
